Last Update: 10/24/2018 and/or OTHER ASSOCIATED DOMAINS: referred to as the “Site”.

Your privacy is very important to us. Accordingly, we have developed this policy in order for you to understand how we collect, use, communicate, and disclose and make use of personal information. We take our commitment to protection of your privacy, as set out in this policy, seriously. 

Data Controller:
Data Controller Contact:
Personally Identifiable Information Collected: 

  1. Email addresses of visitors who sign up for our Email Newsletter. The RoverGuide Email Newsletter is currently on hiatus and signup has been disabled.
  2. Any information you voluntarily choose to provide when signing up for an account on RoverGuide.
  3. Any information you voluntarily choose to provide when: Directly contacting RoverGuide, commenting on RoverGuide articles, commenting on RoverGuide’s social media sites (e.g. Facebook, et. al.).

Internal Use of Personal Information

The Site may collect personal information during registration or in connection with your other activities on the Site, such as demographic information and information about or contained in postings you make in forums, blogs, or any other interactive areas of the Site; your answers to surveys, your participation in sweepstakes, contests, games and promotional offers; and in any email request you send us for any reason (such as to request customer service or provide us with comments or feedback).

Your email address and other personally identifiable information will only be used for the express purpose for which it was received (e.g. to provide you with services, products, or information you have requested).

Personal information collected on the Site may be used to respond to any questions, problems, or complaints. RoverGuide does NOT use email addresses of consumers who communicate with us regarding questions, problems, or complaints beyond resolution of the inquiry.

External Use of Personal Information

In addition to our own internal uses of your personal information, we may provide your personal information to non-affiliated third parties under one or more of several circumstances:

  • to provide you with services or products that you have requested;
  • to contractors or service providers who may provide services or perform functions on our behalf, in which case those service providers may use your information only for the purposes provided and not disclose it to any third party except upon our direction;
  • to enforce our rights or as required by law or order of a court or government agency.

In addition, we may release personal information when we believe release is appropriate to protect our users or others from fraudulent, abusive, or unlawful use of the Site or its services; as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our website; to protect our rights or property; to enforce policies or contests, sweepstakes, promotions, or game rules; or if we reasonably believe that an emergency involving immediate danger of death or serious physical, economic or other harm to any person requires disclosure of communications or justifies disclosure of records without delay.

Cookies and Web Beacons

Cookies are alphanumeric identifiers that the Site transfers to your computer’s hard drive through your web browser to enable our systems to recognize your browser and to provide a retained login state. We recommend you leave cookies enable for a better experience, but you can always turn them off in your browser settings.

We may use web beacons (also called transparent GIFs, web bugs, pixels, or action tags). Web beacons are tiny graphic image or code on a web page or in an email. Web beacons can recognize certain types of information on your computer such as the time and date a page is viewed. In general, any file served as part of a web page can act as a web beacon.

Third-party service providers may use cookies and web beacons on the Site to receive auditing, research, and reporting information, understand your interests, and select and deliver to you advertisements that are tailored to your interests. The terms and conditions of such cookies are set by these parties, over which the Site has no control.

Transfers and Other Transactions

Information about our users and our website is a business asset of RoverGuide. As we continue to develop our business, we might sell or buy websites, subsidiaries, or business units. In such transactions, personal information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy policy. Also, in the event that RoverGuide or substantially all of its assets are acquired, personal information will be one of the transferred assets. In addition, personal information will be disclosed as part of any creation of a separate business to provide our website, or to provide other services or fulfill products; debt financing, sale or pledge of company assets, or insolvency, bankruptcy or receivership. We will make reasonable efforts to ensure that the acquirer of the Site’s users’ personal information respects the provisions of this policy, although this may not be possible in certain legal settings (such as bankruptcy).


The Site is not intended for use by children under the legal driving age in your state or country of residence. If you are under this age, you may not submit information about yourself to the Site without the express permission of a parent or guardian.

Conditions of Use, Notices, and Revisions

If you choose to visit the Site, your visit and any dispute over privacy is subject to this Privacy Policy and our Terms and Conditions of Use, including limitations on damages, resolution of disputes, and application of the law of the state of Wisconsin. If you have any concern about privacy at the Site, please send us a thorough description via our Contact RoverGuide form, and we will try to resolve it.