DC100 Sport at Frankfurt

The 2011 Frankfurt Motor Show is winding down but the automotive industry is still buzzing about the DC100 and DC100 Sport concept vehicles that made their debut on September 13th. Reinforcing just how significant the DC100 Sport is, Autoweek has named the concept “Best in Show.”

“We liked the Kia GT, and the Jaguar C-X16, but the DC100 Defender Sport concept came to Frankfurt as a complete surprise and in the end, we decided this was our winner. The DC100 Sport is loaded with a bunch of cool technology, such as a terrain scanner and a sonar-depth sounder for water crossings, just to name a few, and these are things Series I, II and III owners could not conceive of. We hope Land Rover builds it and sends it to the States,” said Wes Raynal, Editor at Autoweek. 

Photos of the DC100 were released in advance of the show to get the buzz started, but photos of the DC100 Sport remained under wraps until the night before the unveiling. Thanks to Google’s lightning fast indexing, some photos were inadvertently published in Google Images a day early by an Australian publication. Several hours later an unrelated publication made all the details and photos available ahead of the official unveiling. All that aside, this secrecy made the unveiling of the DC100 Sport a true surprise. A rare thing these days on the show circuit.

Raynal’s desire to see the 2015 Defender come to the U.S. is nearly universal, but whether the DC100 and the DC100 Sport should be built is another topic altogether. Around the Internet, opinions were deeply divided with many feeling the DC100 and DC100 Sport were “just another pair of SUVs” and not the functional, spiritual, or aesthetic progeny of the much-loved Defender. Land Rover has been steadfast in its defense of the concepts, but has also publicly stated that the DC100 pair was intended to spur discussion on the future of the model. This is in stark contrast to the Range Rover Evoque, which is riding a wave of almost universal approval, despite some early murmurs questioning whether or not the Evoque was a “real” Range Rover.

Both concepts will make their first North American appearance at the 2011 Los Angeles International Auto Show on November 15th, which gives the vehicles a couple of months to settle in.

DC100 Sport at Frankfurt Front View

DC100 Sport at Frankfurt Rear View

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