70 Years of Land Rover

The 70th anniversary broadcast went live on April 30th, 2018 – 70 years to the day since the first Land Rover made its debut at the Amsterdam Motor Show. It shows how Land Rover began as a utility model at the end of the Second World War and grew to become one of the world’s premiere 4×4 and luxury vehicles, with more than 7 million sold.

“Land Rover was born with the launch of a single vehicle. Today our family of SUVs is testament to the pioneering spirit of innovation that has characterized Land Rover for seven decades. Our family of Defender, Discovery and Range Rover models provides unrivaled capability, versatility and luxury, giving us the perfect foundation for another 70 years of success. Land Rover is so much more than just the most capable all-terrain vehicles. It connects people through a passion for adventure and for making more of our world. From our employees to customers and enthusiasts, this is a family that makes Land Rover special.” –  Prof. Dr. Ralf Speth, Jaguar Land Rover CEO

70 Years of Land Rover

1948     Land Rover Series I launched at the Amsterdam Motor Show

1953     Long Wheelbase version of the Series I is introduced

1956     Oxford and Cambridge teams complete on London to Singapore expedition in Series I

1958     Land Rover Series II unveiled with more refined design

1970     Original two-door Range Rover (the Classic) goes on sale

1971     Land Rover Series III launched

1972     Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition

1976     1,000,000th Land Rover built

1979     A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)

1981     Land Rover begins legendary partnership with Camel Trophy

1981     Four-door Range Rover released

1989     Land Rover Discovery, the third Land Rover model, goes on sale

1990     Original ‘Landie’ relaunched and renamed Defender

1994     Second generation Range Rover launched

1997     All-new Freelander is unveiled with innovative new technology: Hill Descent Control

2001     Third-generation Range Rover with all-round independent air suspension revealed

2003     Inaugural G4 challenge sees 16 teams traverse USA, South Africa and Australia

2004     Range Stormer Concept previews performance Range Rover and three-door body

2004     Discovery 3/LR3, the third-generation Discovery, launched at New York Motor Show

2005     All-new Range Rover Sport unveiled                 

2006     Freelander 2/LR2 launched. The first Land Rover to be manufactured at Halewood

2008     LRX concept car previews design language of a new luxury compact SUV

2009     Fourth generation of the Land Rover Discovery introduced

2010     Range Rover Evoque, the world’s first luxury compact SUV, makes global debut

2012     Fourth-generation Range Rover introduced – the first all-aluminium SUV

2013     New generation of Range Rover Sport unveiled at New York Motor Show

2014     Special Vehicle Operations (SVO) division is officially launched

2014     Range Rover Sport SVR debuts, the fastest, most agile, most powerful Land Rover

2014     Discovery Vision Concept previews design vision for new family of Discovery vehicles

2014     Launch of Discovery Sport, a new premium compact SUV with 5+2 seating

2015     Trio of end-of-line Defender editions revealed with biggest sand drawing in UK

2015     Exclusive Range Rover SVAutobiography long wheelbase launched in New York

2015     Evoque Convertible becomes world’s first luxury compact SUV convertible

2015     One-of-a-kind Land Rover ‘Defender 2,000,000’ sells for £400,000 at charity auction

2016     Last Defender rolls off the production line

2016     All-new Discovery with world-first remote Intelligent Seat Fold technology launched

2017     Land Rover launches the fourth Range Rover, the Velar

2018     Limited Edition Range Rover SV Coupé debuts at Geneva Motor Show


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June 1, 2018

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