2012 Land Rover TriRock Triathlon Series

Land Rover has announced that Land Rover Select Certified Pre-Owned is the official automotive and title sponsor of the TriRock Triathlon Series. The event combines on-course music along with the traditional swimming, biking, and running athletic challenges. Six locations are on the 2012 schedule and the first event starts on May 5th in New York. The final event wraps things up on November 11th in Clearwater.

TriRock Series

The TriRock Series is geared towards all athletes who are interested in participating in a triathlon, but there are some twists that make the event particularly attractive for beginners. Both Olympic and sprint distances are available and beginners can sign up as a three-person relay team, with each person taking either the swim, bike, or running portions. As mentioned, there is music along the course, including “Band on a Boat” for the swimming portion, and after the event there is a red carpet finish line, breakfast, finisher medals, and a concert. 

“Land Rover is excited to begin our sponsorship of the TriRock Triathlon Series and believe it will be a great opportunity to showcase our new Land Rover Select Certified Pre-Owned (CPO) Warranty Program with a growing base of triathletes,” said Michael Ashton, National Remarketing Manager, Jaguar Land Rover North America, LLC. 

Additional event sponsors include ASICS running shoes, Vitalyte sports nutrition, Red Hook brewery, TriTats athletic body marketing system, MarathonFoto event photography, Jack & Adam’s Bicycles, and United Healthcare. You can learn more about the series at Land Rover’s TriRock sponsorship page or the official TriRock Triathlon Series website. 

2012 Land Rover TriRock Series Locations and Dates

New York – Sprint Distance – May 5, 2012
Annapolis – Sprint Distance – May 12, 2012
Seattle – Olympic Distance – July 15, 2012
Austin – Spring & Olympic Distance – Sept 3, 2012
San Diego – Sprint & Olympic Distance – Sept 9, 2012
Clearwater – Sprint & Olympic Distance – Nov 11, 2012

2011 TriRock San Diego Video

Thank you for visiting RoverGuide.

March 31, 2012


Auto Shows & Events, Corporate News, Land Rover News

Certified Pre-Owned

Related Posts

Range Rover Heritage Lineup

Where to Search for CPO and Used Land Rovers

Finding a used Land Rover isn't as easy as it first seems. For one, your local supply of used vehicles is probably limited. Therefore, used Land Rover shoppers have to be a little more savvy than the average used car buyer when it comes to finding the perfect fit. The resources in this post allow you to search thousands of listings from across the country.

Read Story
2011 Land Rover LR2 Front View

Land Rover Rolls Out Year-End Incentives for CPO & New

Land Rover has released the always-anticipated year-end incentives. As expected, there are no incentives listed for 2012 models, including the Range Rover Evoque. However, purchase incentives on new 2011 LR2 models have been brought in line with the rest of the fleet and select certified pre-owned Land Rovers now offer a financing incentive of 0.9% for up to 60 months. All of these new incentives expire January 3rd, 2012.

Read Story