2011 Land Rover CERS Expedition

Land Rover recently celebrated its eighth year of affiliation with the China Exploration & Research Society (CERS). CERS is one of Land Rover’s six Global Humanitarian and Conservation Partners — read more about other conservation partners here — and was inaugurated into the partnership program in 2003. Land Rover vehicles not only provide vital transportation through difficult and remote terrain, but also provide shelter to expedition members enduring some of “the world’s most extreme weather conditions along the way.”

The China Exploration & Research Society was founded in 1986 as a multi-disciplinary research group and is involved with exploration, cultural conservation, wildlife conservation, and educational projects across the country. The organization maintains a number of project sites, including:

  • Zhongdian Center – Multi-purpose research center.
  • Tai Tam Research Center – Research library.
  • Tibetan Mastiff Kennel – Breeding center for the historic Tibetan Mastiff.
  • Tibetan Nunnery – An active Tibetan nunnery.
  • Black-Necked Crane Museum – Research facility and museum.
  • Burmese Cat Café – Home for 24 Burmese cats.
  • Yak Cheese Site – A project to develop the yak cheese industry.
  • Lisu Hill Tribe Site – Preserve the cultural heritage of the Lisu.
  • Hainan Hongshui Site – Traditional village preservation.
  • Tea House Clinic – Medical clinic for pilgrims.
  • Exploration Museum – Chinese history and exploration museum.

CERS Expeditions & Projects

Land Rover’s involvement with CERS has assisted Chinese explorer and CERS founder Wong How Man to research, explore, and conserve some of China’s most endangered heritage. It was CERS expeditions that lead to the pinpointing of the Yangtze (2005), Mekong (2007), and Yellow River (2008) sources. In 2011, the CERS expedition traveled to the source of the Salween River, a destination that had remained elusive until June 14th, 2011.

CERS is also involved in cave exploration and research. CERS teams were involved in discovering a new species of cave-dwelling blind fish. This discovery was featured on CCTV 10 Beijing and in turn more episodes covering CERS activities were recently aired on CCTV Channel 12. Further caving expeditions are planned for 2012.

Wildlife conservation in remote areas of the country in addition to cultural conservation is also an important part of the CERS mission. CERS teams have preserved 15 traditional thatch-roofed houses on Hainan Island in southern China (the Hainan Hongshui site) and has further projects planned for 2012. These plans include research into beekeeping, which is an increasingly important worldwide issue due to the disappearance of the world’s pollinating bee populations.

You can read more about CERS on its website.

2011 Land Rover CERS Expedition

Thank you for visiting RoverGuide.

December 1, 2011


Corporate News, Land Rover News

Charity, Conservation, Expedition

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