At the Beijing International Automotive Exhibition, Jaguar Land Rover announced its new Engineered To Order (ETO) division. The divisions will be "responsible for extending the Jaguar and Land Rover brands with a series of 'special edition' models as well as a range of personalization options."
Jaguar Land Rover's retailer recognition program is called the Pride of Jaguar and Land Rover Pinnacle Club and measures Jaguar and Land Rover dealerships on sales performance, staff training during the previous year, and the all-important customer satisfaction metric.
J.D. Power and Associates recently released its 2012 U.S. Customer Service Index (CSI) Study. In that study, 84,000 owners and lessees of 2007 to 2011 model year vehicles were surveyed on their service experience. The responses were indexed on a 1,000-point scale with the luxury brands leading the pack.
Although we often mention Jaguar Land Rover as a company, we rarely talk about the Jaguar products. Jaguar currently offers three cars in the U.S. market: the mid-size XF, the full-size XJ (along with the long-wheelbase XJL), and the two-door XK sports car. All three models feature 5.0-liter V8 power and high-performance "R" trims. The brand is also exploring high-performance hybrid options for future production.
Jaguar Land Rover has reported U.S. sales for the month of July. Overall, sales for Jaguar Land Rover North America fell flat. However, Land Rover itself displayed an impressive sales gain over July of 2010 with a 23 percent increase. Land Rover found buyers for 2,811 units in July with the Range Rover Sport leading the sales charge at 1,160 units. Following the RRS was the Range Rover with 798 units and the LR4 with 640, which left the LR2 to round out the month.