Tag: Discovery 4
Journey of Discovery at the Goodwood Festival of Speed
Land Rover will be using the Goodwood Festival of Speed to both celebrate the success of the Journey of Discovery and help promote its new "Been Anywhere Interesting Lately?" advertising campaign. Land Rover's display is intended to replicate the "atmosphere within the Solihull manufacturing facility."
Discovery 4 Wins Towcar Award for Third Year in a Row
One year ago the 2011 Land Rover Discovery 4 (LR4) took the top spot in the 1,900kg (4,188 lbs.) category of the 2011 Towcar Awards. Flash forward to June of 2012 and you'll experience a mild case of déjà vu. The Discovery 4 recently won the 1,900kg class for the third year in a row.
Land Rover Produces a Journey of Discovery Book
Land Rover has published a coffee table book detailing the Journey of Discovery expedition that saw the 1,000,000th Discovery make its way over 11,000 miles from Birmingham to Beijing. The book numbers 132 pages and is very well presented. Inside you can find great photos, statistics, background info on the team, and much more.
Evoque Takes Top Spot in 2012 Diesel Car Awards
The latest award bestowed upon the Evoque comes in the form of Diesel Car Magazine's 2012 Car of the Year. The UK-based publication awarded the Evoque its top honor based on how "stunning to look at and [how] stunning to drive" the car is. The magazine went on to say the Evoque is "instantly a classic."
The Journey of Discovery Comes to an End in Beijing
Land Rover's Journey of Discovery rolled into Beijing, China, just in time for the Beijing International Automotive Exhibition. Over the course of the 50 day journey that started on February 29th at the Solihull plant where the 1,000,000th Discovery was built, the team has visited 13 countries and visited 78 cities.
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