Land Rover News & Blog
In Case of Emergency: EAT THIS BOOK.
That's certainly an unusual post title. Fortunately, the unusual title matches the unusual promotional product we're talking about today. That product is an edible survival guide to the Arabian Desert created by Y&R Dubai (an advertising agency) for Land Rover. The booklet reportedly has roughly the same nutritional value as a cheeseburger.
High Performance Range Rover Evoque Sport a Possibility
Once again, the rumors of a high performance variant of the Range Rover Evoque are making the rounds. Land Rover's Design Director Gerry McGovern was quoted by Auto Express saying an "overtly sporty [Evoque]" is possible. This isn't the first time rumors of a high performance Evoque made the rounds.
300,000th Land Rover Freelander 2 (LR2) Produced
First it was the 1,000,00th Discovery, now it's the 300,000th Land Rover Freelander 2 (LR2). You remember the LR2, don't you? It's the little Land Rover that has been soldiering on despite living in the significant shadow of the larger Land Rover LR4 and the Range Rover trinity.
Land Rover Reports U.S. Sales for April 2012
Two years of upward momentum continues for Land Rover in April. The brand as a whole was up 10 percent over April of 2011 with 3,292 sales. This brings Land Rover's 2012 running sales total to 13,951 units. Land Rover's April sales combined with the Jaguar brand put Jaguar Land Rover up only 3 percent for the month. However, JLR is up 22 percent year-to-date.
Land Rover at the Beijing Motor Show (Auto China)
China is well on its way to becoming Land Rover's largest market, so it was with due respect that the company made a big showing at the 2012 Beijing International Automotive Exhibition. The exhibition is also known as the Beijing Motor Show and Auto China, but regardless of what you want to call it, the show's international influence is undeniable.
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