Victoria Beckham | Range Rover Evoque

Over the past several days, multiple outlets have reported that a Range Rover Evoque convertible is probably in the works. Land Rover is certainly no stranger to building open top vehicles that are rugged enough for severe off-road duty, so we’re sure the company can pull it off. However, the conversation is not whether Land Rover can, it is whether it should. For a company that is as well-traveled as Land Rover, it has managed to find a different road for the Range Rover Evoque—a road that is controversial to some. The prospect of a convertible is yet another indicator that Land Rover intends the Range Rover Evoque to be a decidedly urban fixture.

The Victoria Beckham Special Edition Evoque

We also have to take into account the Range Rover Evoque Victoria Beckham Special Edition. This special edition has raised an eyebrow or two among heritage aficionados, including ours. We must admit, the term ‘brand dilution’ has been mumbled in hushed tones around the RoverGuide office. Land Rover has made some attempts to promote the off-road ability of the Range Rover Evoque via videos and demonstrations, but these displays certainly pale in comparison to the effort put into urbanizing the vehicle.

Land Rover Heritage

For the most part, our thoughts are not far from what Charles Kayajian related over at the Atlantic British blog. We see heritage being pushed aside (a bad thing, in our opinion) to potentially secure more sales (a very good thing). However, instead of convertibles and Victoria Beckham editions, there is no particular reason Land Rover could not have released a light special edition of the Range Rover Evoque that tied in with one of its International Conservation Partners, such as the Born Free Foundation, Earthwatch, or the Royal Geographical Society. A custom color, a couple of badges, and an interior treatment is all it would take. Heritage, a good cause, and urban chic rolled into a single package. This conservation angle may have been especially relevant here in the U.S. market, where the Range Rover Evoque is Land Rover’s most fuel efficient offering.

Victoria Beckham | Range Rover Evoque

Victoria Beckham attends party to celebrate 40th anniversary of Range Rover hosted by Vogue at The Orangery on July 1, 2010 in London, England.

[via Motor Ward, Autoblog.nl, et al.]



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July 20, 2011

RoverGuide

Articles, Corporate News, Land Rover Models, Land Rover News, Range Rover Evoque

Convertible, Range Rover Evoque, Victoria Beckham Special Edition

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