Journey of Discovery - Taklimakan Desert

Land Rover will be using the Goodwood Festival of Speed to both celebrate the success of the Journey of Discovery and help promote its new “Been Anywhere Interesting Lately?” advertising campaign.

“Been Anywhere Interesting Lately?” 

The advertising campaign actually sounds like the most interest aspect of the Land Rover appearance at Goodwood. Visitors will be able to pick up a cardboard model of the 1,000,000th Discovery and post pictures of it on Land Rover’s UK Facebook page during their travels. We will not be at Goodwood — damn you, Atlantic Ocean! — but we’ll be on the lookout for the cardboard models.

Land Rover Experience Display

Land Rover will replicate the “atmosphere within the Solihull manufacturing facility” with its Goodwood display.

Land Rover’s show stand is intended to replicate the “atmosphere within the Solihull manufacturing facility” and show a bit about how the Discovery 4 is put together. The display will be complete with overhead lifts, descriptive illustrations of the manufacturing process, and black-and-yellow hazard tape.

While the Discovery 4 (LR4 here in the U.S.) expedition vehicle will be the focus of attention, Land Rover will be displaying other vehicles from its line; including the Range Rover, Range Rover Sport, Range Rover Evoque, and the Freelander 2 (LR2). 

The Perks of Land Rover Ownership

Topping off the festivities will be an off-road track where visitors can hop in the passenger’s seat to get a taste of how Land Rover’s Terrain Response system adjusts to various off-road conditions. Already own a Land Rover? Present your key fob at a special facilities area alongside the Land Rover Experience stand and enjoy a private hospitality center.

Journey of Discovery Book

On a semi-related not, we still have not discovered where the get our hands on a copy of the Journey of Discovery book. We’ve had no luck contacting Land Rover directly nor with our local Land Rover retailer. We haven’t even seen a copy show up on eBay.co.uk yet.

Journey of Discovery - Taklimakan Desert

The 1,000,000th Discovery in the Taklimakan Desert.

Journey of Discovery - Taklimakan Desert



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June 27, 2012

RoverGuide

Discovery 4, Land Rover Models, Land Rover News

Discovery 4, Journey of Discovery, LR4

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