Land Rover will be using the Goodwood Festival of Speed to both celebrate the success of the Journey of Discovery and help promote its new “Been Anywhere Interesting Lately?” advertising campaign.
The advertising campaign actually sounds like the most interest aspect of the Land Rover appearance at Goodwood. Visitors will be able to pick up a cardboard model of the 1,000,000th Discovery and post pictures of it on Land Rover’s UK Facebook page during their travels. We will not be at Goodwood — damn you, Atlantic Ocean! — but we’ll be on the lookout for the cardboard models.
Land Rover will replicate the “atmosphere within the Solihull manufacturing facility” with its Goodwood display.
Land Rover’s show stand is intended to replicate the “atmosphere within the Solihull manufacturing facility” and show a bit about how the Discovery 4 is put together. The display will be complete with overhead lifts, descriptive illustrations of the manufacturing process, and black-and-yellow hazard tape.
While the Discovery 4 (LR4 here in the U.S.) expedition vehicle will be the focus of attention, Land Rover will be displaying other vehicles from its line; including the Range Rover, Range Rover Sport, Range Rover Evoque, and the Freelander 2 (LR2).
Topping off the festivities will be an off-road track where visitors can hop in the passenger’s seat to get a taste of how Land Rover’s Terrain Response system adjusts to various off-road conditions. Already own a Land Rover? Present your key fob at a special facilities area alongside the Land Rover Experience stand and enjoy a private hospitality center.
On a semi-related not, we still have not discovered where the get our hands on a copy of the Journey of Discovery book. We’ve had no luck contacting Land Rover directly nor with our local Land Rover retailer. We haven’t even seen a copy show up on eBay.co.uk yet.
The 1,000,000th Discovery in the Taklimakan Desert.
The 2012 Range Rover Evoque has been honored with the 2012 MacRobert Award and also took home a 2012 Auto Express Award. Not to be outdone, the Land Rover Discovery 4 (LR4) also was a top contender in this year's Auto Express Award series.Read Story
One year ago the 2011 Land Rover Discovery 4 (LR4) took the top spot in the 1,900kg (4,188 lbs.) category of the 2011 Towcar Awards. Flash forward to June of 2012 and you'll experience a mild case of déjà vu. The Discovery 4 recently won the 1,900kg class for the third year in a row.Read Story