So here we are, another month gone past in the blink of an eye. You may have noticed that we’re at the annual low point of Land Rover’s news cycle, so there hasn’t been much to talk about over the past couple of weeks. The 2012 models are well established. The 2013 models have just begun to see daylight (including the fourth generation Range Rover). The show season is on hiatus. It’s a quiet time. So, does that quietness translate into sliding sales? Nope.
Jaguar Land Rover North American has reported May 2012 sales. During the month, Land Rover retailers managed to find homes for 3,438 new vehicles. This represents a 19 percent increase over May of 2011 when Land Rover sold 2,891 vehicles. Clearly, the down news cycle did not reflect the bustle of activity on North America’s showrooms. Unfortunately, the same cannot be said of Jaguar.
Total sales for 2012 so far have been robust enough to put JLR up 19 percent in North America.
For its part, Jaguar sales were down for the month at 1,075 units. This is down 15 percent from May of 2011, when Jaguar found 1,271 new buyers. Together, Jaguar and Land Rover are up 8 percent over May of last year with a total of 4,513 sales. Total JLR sales for the first five months of 2012 have been robust enough to put Jaguar Land Rover North America up 19 percent, even with Jaguar lagging.
Once again, the Range Rover Sport is the volume leader, with 1,197 units sold. This is down 1 percent from May of 2011. For the year, the Range Rover Sport is up just 4 percent, with most of Land Rover’s growth coming from the all-new 2012 Range Rover Evoque. The Evoque Pure, Prestige, and Dynamic found 706 buyers in May of 2012 (during our most recent visit, the local Land Rover dealer had no Evoques in stock). Total sales for Land Rover so far this year total 17,389 units, which puts the brand up 23 percent over last year.
No specific data was provided on the Range Rover, the Land Rover LR4, or the Land Rover LR2.
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