2012 Land Rover TriRock Triathlon Series

Land Rover has announced that Land Rover Select Certified Pre-Owned is the official automotive and title sponsor of the TriRock Triathlon Series. The event combines on-course music along with the traditional swimming, biking, and running athletic challenges. Six locations are on the 2012 schedule and the first event starts on May 5th in New York. The final event wraps things up on November 11th in Clearwater.

TriRock Series

The TriRock Series is geared towards all athletes who are interested in participating in a triathlon, but there are some twists that make the event particularly attractive for beginners. Both Olympic and sprint distances are available and beginners can sign up as a three-person relay team, with each person taking either the swim, bike, or running portions. As mentioned, there is music along the course, including “Band on a Boat” for the swimming portion, and after the event there is a red carpet finish line, breakfast, finisher medals, and a concert. 

“Land Rover is excited to begin our sponsorship of the TriRock Triathlon Series and believe it will be a great opportunity to showcase our new Land Rover Select Certified Pre-Owned (CPO) Warranty Program with a growing base of triathletes,” said Michael Ashton, National Remarketing Manager, Jaguar Land Rover North America, LLC. 

Additional event sponsors include ASICS running shoes, Vitalyte sports nutrition, Red Hook brewery, TriTats athletic body marketing system, MarathonFoto event photography, Jack & Adam’s Bicycles, and United Healthcare. You can learn more about the series at Land Rover’s TriRock sponsorship page or the official TriRock Triathlon Series website. 

2012 Land Rover TriRock Series Locations and Dates

New York – Sprint Distance – May 5, 2012
Annapolis – Sprint Distance – May 12, 2012
Seattle – Olympic Distance – July 15, 2012
Austin – Spring & Olympic Distance – Sept 3, 2012
San Diego – Sprint & Olympic Distance – Sept 9, 2012
Clearwater – Sprint & Olympic Distance – Nov 11, 2012

2011 TriRock San Diego Video



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March 31, 2012

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