Top 5 Land Rover News of 2011

Yet another January 1st is right around the corner, which means it’s time to take a look at the top five Land Rover news stories of 2011. This year saw Land Rover introduce a new Range Rover model; introduced not one, but two new concept vehicles; broadened its global reach; and set new milestones. In some very important — and sometimes controversial — ways, Land Rover has laid a new foundation for the company in 2011. Read on to see what we’re talking about.

5. Land Rover Recruitment Drives – It’s always good to hear of companies that are hiring rather than laying off employees, so we feel that one of the top five news stories was Land Rover’s repeated announcements of new recruitment drives throughout 2011. These positions were created to help support the company’s “40 significant production action” agenda over the next five years. According to a recent article in The Telegraph, Jaguar Land Rover currently employs 21,000+ people in the UK. It was also recently revealed that the company received 8,000 applicants for the most recent recruitment drive, which sought to add 1,000 workers to its manufacturing plant in Solihull. 

4. Land Rover Range_e PHEV Revealed – It’s no secret that Land Rover lags its competitors when it comes to the development of hybrid vehicles. So, back in March, it was welcome news when the company revealed its first production hybrid vehicle: the Range_e. Based on the Range Rover Sport, the Range_e is capable of delivering up to 85 miles per gallon while retaining Land Rover’s noted four-wheel drive capability. The diesel-hybrid is scheduled to be launched in 2013. Those of us in the U.S. will likely have to wait until 2014 or even 2015 before we see a hybrid Land Rover — or even a diesel — become available to us.

3. Global Expansion – 2011 marks a global watershed moment for the company. For starters, Jaguar Land Rover opened an assembly plan in Pune, India, back in May. The Indian plant assembles the Freelander 2 for the Indian market. Other production news was centered on China, where Jaguar Land Rover found a manufacturing and product development partner in Chery Automobile. China’s National Development and Reform Commission has approved the partnership and a joint vehicle for the Chinese market may appear as soon as 2016. This is important because it is expected that China will become JLR’s largest market in the near future, eclipsing both the U.S. and the UK home market.

2. DC100 Concept Unveiled – The Defender has a firmly entrenched history in the annals of automotive history. A direct descendent of the original Land Rover, the Defender has had decades to earn a fastidious circle of owner-enthusiasts. So, back in September when Land Rover unveiled the DC100 and DC100 Sport concepts at the Frankfurt Auto Show, the outcry among the Defender purists was immediate and severe. On the opposite side of the spectrum, others saw the DC100 as a much-needed rework of an outmoded platform. You can read more about our opinion on the DC100 by visiting our “Why the DC100 Makes Sense” and the “Updated Land Rover Wish List” posts.

1. Range Rover Evoque Launched – By far, the launch of the Range Rover Evoque was the number one piece of news for Land Rover in 2011. The Evoque enjoyed nearly unanimous praise among automotive journalists, but much more importantly, struck a chord with car buyers who are new to the Range Rover brand. Land Rover recently stated that over 40,000 orders worldwide have been placed for the Evoque, with approximately 80% of buyers being new to the brand. Additionally, the Evoque’s design language will carryover to other products in the Range Rover lineup. Spy shots have revealed that the 2013 Range Rover will feature some Evoque-like styling cues.

2012 Range Rover Evoque Showroom

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December 22, 2011


Articles, DC100 Concept, EV & Hybrid, Land Rover Models, Land Rover News, Range Rover Evoque

Concept, DC100, Jaguar Land Rover, Range Rover Evoque

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