New images of the DC100 concept have been released that reveal a Fuji White paint job and a more reasonable set of wheels. These new images reveal not only the Fuji White paint topped by a Santorini Black roof — which looks much better than the silver we have been seeing — but also 20-inch alloy wheels with Cooper all-terrain tires. This tire and wheel combo, while still quite large, is much more Defender-relevant than the original 22-inch low-profile street tires we saw on the DC100 and DC100 Sport concepts released at the Frankfurt Auto Show
The new DC100 concept images were released in conjunction with the DC100′s Middle Eastern debut at the 2011 Dubai International Motor Show. Also revealed at the Dubai show was the custom Range Rover Evoque by Startech. Startech, a division of Brabus, designed the appearance kit to make the Evoque appear more like a sports car and less like a sport utility vehicle. Also mentioned by Startech, but not shown, was a performance upgrade for the Evoque’s 2.0-liter turbocharged engine.
Although our thoughts on the DC100 have leaned strongly toward “wait and see,” we must admit the DC100 is growing on us as time goes by. What a difference the Fuji White and some decent tires can make! However, the jury is still out on the DC100 Sport, which is the roadster version of the DC100. For us, it really comes down to where the DC100 is positioned in the U.S. market. We are still hoping the DC100 comes to America ready to go up against the Jeep Wrangler and Toyota FJ Cruiser.

Land Rover continues its upward trend in the month of March by selling 4,199 vehicles, up 22 percent from March of 2011. Not only did Land Rover see a good month, but Jaguar saw its sales increase by an impressive 51 percent over March of 2011. Also related, Land Rover stated that it is chasing the Toyota Hilux with the DC100, which is good news for brand purists.
Read StoryWhile Land Rover has maintained from day one that the DC100 is the Defender, it seems that the company may be considering positioning the DC100 not as the "utility" category Defender, but as the new entry-level "leisure" category Land Rover.
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