2009 Land Rover LR3 HSE

There’s good news for buyers hoping to get their hands on a used Land Rover. The company has just launched an improved certified pre-owned program with better warranty coverage and a more comprehensive pre-sale inspection. The new Land Rover Select Certified Pre-Owned Program has upped the warranty from 5 to 6 years and from 62,000 miles to 100,000 miles. As is typical of CPO warranties, the this warranty starts counting at the vehicle’s original in-service date and zero miles. Perhaps most significantly, Land Rover’s CPO warranty coverage is exclusionary (“bumper-to-bumper”), which means everything on the vehicle is covered other than a list of excluded items. Exclusionary coverage is more desirable than inclusionary coverage, since it is typically more comprehensive and more like a new vehicle warranty.

Peace-of-Mind – Allowing retailers to offer a 100,000-mile exclusionary warranty is a welcome update and should bolster confidence in the brand, especially among those buyers who may have been on the fence due to Land Rover’s reliability history. It also offers a very competitive alternative for buyers who were considering a standard used vehicle with the addition of an extended warranty.

“From the Land Rover LR2 to the Range Rover, Land Rover vehicles have always been known for their capability and stylish presence, making them highly desirable,” said Kim McCullough, Brand Vice President, Land Rover North America. “We are excited to be able to offer an all-new Select Certified Pre-Owned program that will provide consumers with a thoroughly-inspected and factory-backed pre-owned Land Rover model.”

The new program goes live today.

Improved Pre-Sale Checklist

To qualify for Land Rover’s CPO program, vehicles must be less than 5 model years old and have less than 60,000 miles on the odometer. Additionally, it must pass the pre-sale inspection. Under the previous program, Land Rover’s inspection process included 140 points of interest. The pre-sale checklist now includes 150 items. This extended inspection includes a more robust review of nearly every part of the vehicle.

Additional CPO Ownership Perks

Additional perks include invitations to retailer events, discounts at Land Rover Experience Driving Schools, a subscription to OneLife magazine, and access to Land Rover Adventures. Additional coverage provided by the program includes 24-hour roadside assistance.

 2009 Land Rover LR3 HSE



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October 1, 2011

RoverGuide

Corporate News, Land Rover Models, Land Rover News

Certified Pre-Owned, Used Land Rover

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